We just released a new service called, "Content Network Builders."It hands you an everything-done-for-you content campaign... AND on-going optimization for a rock-bottom investment.This allows you to take full advantage of the content network... without ever lifting a finger. You get campaigns done the right way to get results.It differs from the full-service AdWordsPPC.com in that it's JUST for the content network. Everything is taken care of for you from keyword research... adgroup set-up... creating text ads... and potentially thousands of image ads.Then, in the months to come, your campaigns are optimized to get maximum results.Check-out how you can tap into the Google content goldmine here with campaigns created the right way.
The game has changed.AdWords will never be the same.The content network is where it's at.Google has just announced (here) that they're rolling-out re-marketing THIS WEEK! If you've been following this blog, then you know we were one of the first (if not the first) to predict that this was coming (see here).Long story short, remarketing allows you to almost "follow" folks who click on your ads around the web. When someone clicks on your banner ad... doesn't buy... then he or she sees your ads time and time again across the content network.Go-ahead and get the details of how it works over at:
We'll be doing some testing with this. So, stay tuned for more on remarketing with AdWords.
Google has spoken.For long-term success, they want an ever-growing amount of unique content.When you give it to them, your quality scores rise.Costs go down.Of course, you may be in a lot of markets...And creating new content on an on-going basis is a challenge.You're not an expert at everything.This is why PLR (private label rights) content offers a great shortcut.It allows you to modify it and use it however you want. Put your name on it and claim it. No strings attached. For creating sites for Google, you don't want to use it as it. Remember, you want unique content.But, it's great for getting ideas to create pages around at lightning fast speed.You may even take it and go line-by-line rewording it to say the same thing as before.With this said, PLR is nothing new. It's been around for a while.However, finding enough of it isn't always easy.This is why I recently sent out an email recommending a established PLR site Niche Revolution. They have years of PLR content, including e-books (you can break-up), ecourses, sales material, and audio versions of the content. Plus, they are currently offering access for just $1.95 to try it out. This includes a guide on how to use PLR content.Check it out at:
http://www.amkhan.com/nr/(Yes, that's an affiliate link).
You may have recently seen the announcement of the opening of AdWords PPC... where we offer set-up and 30-days of optimization for just $1...And, upon seeing this... you may have wondered how we are able to both create highly optimized campaigns and do this so cheaply.Well, a big part of the answer is a unique process to build and optimize your campaigns.It's the same process I use on new campaigns for major clients... and the ones that Google kept track of for years before awarding a team of their employees (paid on their dime) to help manage top clients campaigns.To my knowledge, only a
handful of others have the same arrangement.So, what did Google see in my process that they liked so much?You see, most advertisers use the
"set-it-and-forget-it" model when creating their campaigns.They build their campaigns in order to minimize on-going optimization efforts.Many management firms even take this model to the extreme. They set-up your campaigns and never touch your campaigns again... only to collect your monthly fees.Google HATES this.They want to see you logging into your campaigns and optimizing on a regular basis.Why? Just like they do... they want you to continually optimize to provide a better user experience.They don't want you to attempt to get it all right from the get-go. But, adjust based on the data that comes in.You see, there's fallacy many advertisers believe.They think... If only I had the same exact campaign as the top advertiser... I'd be made.This is not the case... because every account and product is different.Each account has different account history stored up... and the market reacts to each advertiser differently.As a result... every account must be treated differently.Copying and pasting only gets you so far... without the human element. You need someone there to make decisions based on
hard data.So, what should you do instead?Well, let me reveal to you my 4 step process for creating new campaigns.Here's how it works:
1. Keyword research For the
content network, before we even look at the Google keyword tool, we try to find
10 core keywords. Each of these keywords are ones prospects type in when looking to BUY the product or brand.These are typcially found in the client's questionnaire or on their landing pages.For instance, a core keyword of AdWords PPC might be "AdWords Management Service."THEN, after these keywords have been identified, they're inputted into the Google keyword tool. Up to 20 of the top keywords are selected for inclusion in the core keyword's ad group.The reason we do it like is to cast a WIDE NET. Through the placement report, we can see which sites should be excluded and which ones are potential winners (those with high conversions) that can be targeted through placement campaigns.By targeting a site using placement targeting, then we can give the site its own ad group and create custom ads for it.For the
search network, we also want to cast a wide net. However, we do things a little differently.Instead of themes... we create ad groups with just 1 broad based keyword (phrase and exact matches are not included YET). After the campaign runs for a bit, you then see what people are typing-in using the search query report.Generally, we start with 50-100 targeted core keywords using the Google keyword tool.We like to see a max of 2 words per keyword.They are then labeled as being in one of 3 groups: 1. HSV (High search volume) ? More than 50,000 searches 2. MSV (Medium search volume)- Between 10,000 and 50,000 searches 3. LSV (low search volume) ? Less than 10,000 searchesThe purpose of this is simply to help tell us which lower traffic ad groups need more time for data to come-in than others with high traffic.When the data finally does come-in, then we take the targeted keywords that are getting impressions and put them in their own ad groups with exact match.
2. Ad creationNext, we create a minimum of 2 ads for each ad group. To create ads we take the winning ad formulas already proven to work. We go in-depth into how to do this over in this post: http://www.adwordsbuzz.com/2009/05/how-to-get-killer-ad-ideas-by-swiping-those-in-other-markets.htmlThis is our starting point.For the content network we create both a campaign for text ads... and a campaign for image ads (we are sure to include all sizes allowed).
3. Discover After your campaign has launched... it's then time to analyze your data.Data comes-in through reports, conversion data, and analytics.The key reports to look at on an on-going basis are the:
4. Optimize & Expand Finally, based on what data comes-in, we optimize and expand the campaigns.For the search network, I look at the reports and start deleting keywords and ad variations. I also add keywords to the negative list and I re-organize my ad group where I feel it is necssary with either proven adtext or new adtext altogether. I evaluate if keywords with great CTR have enough impressions and clicks to require a new landing page to test if it does not already have enough conversions. For the content network, I look at the placement reports and start excluding websites that are not relevant or does not convert well. I place those that do convert well into a managed placement program to monitor seperately.The bottom-line is we approach things as if we owned our end-clients business and we constantly tweak in favor of the data. Give the searchers what they want, realizing that what their habits and desires are ever-changing.More information on our process can be found in these posts:
Today's post is slightly off topic from AdWords and PPC. Though, it does tie-in.You see, a month or so ago... I told your about a product called, "Crowd Conversion," a Facebook training system.Since then I've slowly, but surely begun implementing the course, creating a new fan page over at:
So, inside this post... I want to reveal some of the tactics used to create this page... so you can do it on your own.Let's dig-in with the tips:
Put simply, Facebook is an amazing opportunity... and we are working on implementing other ingredients that we'll be sharing with you in the future.So, how does this tie-in to AdWords?Facebook is a great way to transform paid traffic into customers and fans. You may use the Facebook page as "Thank you page" and encourage your leads to join you on your fan page.
Google's free tool to help uncover winning sites for the content network, "Google Ad Planner" has recently undergone some big changes.The first of which is a name change to the "DoubleClick Ad Planner." It now falls under the DoubleClick advertising network brand (owned by Google). In addition, traffic data has become more accurate with improved estimates and direct traffic numbers for those who've opted-in their analytics tracking.You can read more about these updates at:http://www.doubleclick.com/insight/blog/archives/doubleclick-ad-planner/better-site-traffic-data-in-doubleclick-ad-planner.htmlIn addition to these announced features, I recently received an invitation to beta test another feature, the ability to export your data directly to AdWords.This new feature makes the tool significantly more useful and a great way to uncover winning sites to place your ads on.
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